Fashion Against Aids

I’m not sure how many of you have noticed, but lately there has been a new trend going on in fashion. Gap recently began a campaign, (PRODUCT) RED. The profits sold from that clothing line go towards women and children in Africa who are affected by AIDS. Some of the products are even made in Africa which is helping the country out in other ways too. I think what they have done is great. I am personally not a big shopper at the Gap, however, my favorite store, H&M, just started their own campaign similar to this one. It’s called Fashion Against AIDS. The clothing company teamed up with DAA (Designers Against Aids) and YouthAIDS. They picked out a special group of artists and designers to design artwork for t-shirts, tank tops, hoodies, and other garments of clothing. 25% of profits will go towards raising awareness and preventing the spread of HIV/AIDS all around the world. Here is a link to the main page: http://www.hm.com/us/#faa

From this site there are several places you can go to learn more about the project. There is a link to meet the artist. Each group or individual involved did a little video clip. They talk about why they decided to join in with this project and what inspired them to create the artwork they used on their clothing. The artists and designers include people from Rihanna, Timbaland, and Good Charlotte to Katharine Hamnet and Ziggy Marley. There is another link which allows you to see the entire clothing collection. When you click on “get the facts”, it will give you more options. You’ll be able to find out where H&M is getting support from, how fashion against aids works, and where the money goes. You can spread the word to friends and family right from the site as well as create a video with the Fashion Against AIDS – message, which can then be seen by anyone when they click on your video on the main page. The site is filled with facts and it’s really a great opportunity to do something for others by just purchasing a piece of clothing. I know there were a couple items that I thought were really cool and I will definitely be making my way over to one of the stores to buy something. It’s a truly a great cause and you should all take a look at the site for more details.