Max Kalehoff's Blog

The post, You’re Nothing Without A Link, on Max Kalehoff’s blog is a very interesting one. He starts off saying that his company appeared in news stories however there were no links bringing people back to their web page. At first, you would think this really isn’t that big of a deal. The company is still getting press whether there is a link or not, however these days, it’s all about the link. Max says “If they use information from a company journalists should not only source the company by name, but also link to it.” I have to say I agree because of all the benefits this has for the company. Max goes on further to include three very important reasons why a hyperlink should be included when a journalist is writing about a company, such as his. I liked the reasons he gave because they were not ones that I thought of offhand. Page rank helps “boost that company’s search page rank” says Max and he describes having the link as “the new currency of information gathering, reporting and sharing.” A little link can make a huge difference for a company. People are more likely to visit the site when the link is right there rather than going and trying to search for the site themselves. This then brings me to the next benefit Max talks about, user experience. The user experience gives readers the opportunity to go ahead and learn more about the company by just using the link. It’s very quick and easy. Lastly, analytics is discussed. After having used Google Analytics for our own blogs, I can see why it would be important to know where your viewers are coming from. If people have to do a search after reading a journalists article to find your site, then you have no way of knowing that they actually came because they had read the article first. If there is a link, you now have a better understanding of how viewers entered your site. Clearly the link is a very beneficial piece to any company. Max’s post really helped me fully understand this.

To read more about visit his site at: http://www.attentionmax.com/